CUSTOMER CASE
Immediate transfer redefines the payment experience for WD International customers
ACTIVITY
B2B
Wholesale
E-commerce
USE FINTECTURE
- - Immediate transfer Fintecture
- - Remote payment by link
Result
- Increase of the average basket with the immediate transfer compared to the CB payment or traditional transfer
- Simplification and fluidity of the purchasing process
WD International was launched in 2016. The pure player specializes in the supply of spare parts and accessories for smartphones. It has since established itself as the essential partner for professional repairers (independents, franchisees and internet resellers). Active in France and internationally and based in the Rennes region, the company has around thirty employees.
Challenge: Unleash sales by modernizing payment solutions
WD International initially offered its customers traditional payment methods: credit card and bank transfer.
For Raphaël Chareyron, e-commerce manager at WD International, "the credit card payment limits were clearly a limit that we had to exceed, both for our customers and for ourselves.
"Inaddition, due to difficulties with the authentication process of payers during CB purchases, baskets were sometimes not finalized and customers went to the competition," adds Raphaël. WD International's internal processes were also impacted, as account managers were often asked by customers to help them with their authentication.
It is in this context that WD International turned to Fintecture because the immediate transfer answers all these problems.
"The credit card payment limits were clearly a limit we needed to exceed, both for our customers and for us."
Raphaël Chareyron, E-commerce Manager @WD International
Solution: Bypass payment limits and simplify checkout
Since April 2022, WD international has been offering its customers the Fintecture instant transfer.
The immediate transfer allows the customers of the pure player to :
- Circumventing their CB bank limits;
- Pay for their purchases more quickly;
- Have a high level of security, as no transfer of bank details is required;
- Benefit from an ultra-intuitive user experience during payment.
The e-commerce payment solution allows WD international to :
- Simplify your buying journey;
- Increase sales;
- Streamline its internal processes.
Contrary to the user path linked to strong authentication during a credit card payment, Fintecture offers a more accomplished shopping experience allowing to accompany the customers at each step of the payment, in complete security.
By using the Fintecture immediate transfer, the customer is redirected to his banking application where he only has to validate his transaction in a fast and secure way! The immediate transfer is also irrevocable and thepayment authorization from the payer's bank is immediate, allowing WD International to send the orders instantly.
To give maximum flexibility to its customers in their purchases, WD International also offers the payment by link Fintecture. It is a real alternative to e-commerce payment in case of technical incident during a payment by transfer or CB. It also allows the merchant to fluidify and simplify remote payments thanks to an invoice link sent by email or SMS to customers.
"We are also seeing a very significant reduction in order preparation and therefore delivery times!"
Raphaël Chareyron, E-commerce Manager @WD International
Result: Rapid customer adoption and higher average baskets
Since WD International has been using Fintecture immediate transfer, more and more orders are being placed with the solution.
- 23%: rate of increase of the average basket with the immediate transfer after only 4 months of use.
- 24 to 48 hours of time saving in the reception of the payments thanks to the payment by link.
"Our customers have really taken to it very quickly," says Raphaël, before going on to say: "Moreand more of them are now using only the immediate transfer because of its considerable time savings, its ease of use and its ability to secure transactions. WD International's sales team also quickly got used to the Fintecture console, which allows them to manage customer orders in the form of a dashboard and to monitor their status in real time.
The console also saves WD International's customers a lot of time, as the pure player can send all orders directly with the certainty that the transfers have been made.
23%
increase in the average basket in a few months
"We have also seen a clear reduction in order preparation and delivery times!"Our customer experience is now optimal and we have a new sales argument that sets us apart from the competition and reassures our customers with a modern payment solution.
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