Initially, our payment methods were limited to credit card, PayPal and conventional bank transfer. However, we found that credit cards were unsuitable for large baskets, due to their ceilings, and bank transfers entailed delays that could compromise the speed of delivery crucial to satisfying our professional customers, who themselves have tight deadlines on certain sites. What's more, in the B2B sector, our customers are used to obtaining payment terms: we granted them very selectively and manually, limited to certain well-known customers. In the end, these situations exposed us to the risk of losing significant sales and seeing certain customers leave for the competition.

That's why we've chosen to integrate transfer solutions Fintecture credit transfer solutions to optimize our collection process: they facilitate the conversion of high baskets, without interrupting the checkout process, provide immediate payment status, and automate reconciliation, enabling us to be much more responsive! The difference was also made by offering Buy now Pay Later B2B offer, because our aim was to be one of the first sites in our sector to offer a deferred payment solution to meet the demand and consumer habits of our business customers.