In the current economic climate, associations are impacted by the slowdown in the growth of donations. We face many challenges in terms of direct marketing, prospecting and loyalty-building. In recent years, the transition to digital technology has taken place naturally, offsetting the decline in traditional fundraising methods.

At the Ligue contre le cancer, we were faced with a number of payment-related challenges. On the one hand, we had to adapt to the diversification of collection methods. We need to adapt our payment methods to meet the expectations of all donors, whatever channel they use.

On the other hand, it was essential to ifmplify and secure the contributions of major donors. Like many associations, wee rely on the generosity of the public, particularly during the end-of-year campaigns. We were therefore looking for effective solutions to collect large donations. It was imperative to offer reliable and secure solutions, ensuring a smooth payment path to avoid any abandonment.to avoid abandonment.