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    How does the immediate transfer increase the B2B sales of Apicius-Shop?

    Interview with Richard Fonzes
    Manager

    Created in 2017, Apicius-Shop is the first online sales site aimed at professionals in the Cafés Hôtels Restaurants (CHR) sector. The company offers a wide range of equipment made up of over 20,000 product references in different categories: furniture, clothing, packaging, hospitality, hygiene, large equipment and Tableware.

    Challenge: Increase order value with a frictionless online and offline shopping journey

    If Apicius-Shop used a Link Payment solution prior to our collaboration, the e-commerce site did not have a global payment solution to improve the checkout experience for customers.

    B2B customers are highly volatile, and will not be eager to finalize their purchases if payment solutions are limited in amount, if the payment process takes too long, or if a technical problem occurs. Some buyers may therefore postpone their orders, or turn to other sites to complete their purchases.

    Richard Fonzes
    Richard Fonzes
    Manager

    Richard Fonzes, President of Apicius-Shop, called on Fintecture to overcome two constraints faced by the customers of his e-commerce site for online purchases:

    • Credit card limits for online purchases ;
    • How long it takes toadd the RIB of a trusted beneficiary to standard bank transfers.

    "B2B customers are highly volatile, and will not try to finalize their purchases at all costs if the amount of payment solutions is limited, if the payment process takes too long, or if a technical problem occurs. Some buyers may therefore postpone their orders, or turn to other sites to make their purchases," notes Richard Fonzes. The fluidity of Immediate Transfer was essential to limit the loss of these baskets...

    Solution: Bypass payment limits and simplify the online checkout process

    At the beginning of our collaboration, in March 2022, Apicius-Shop first offered the Fintecture Fintecture Immediate Transfer solution to its customers on the e-commerce site checkout.

    Immediate transfer

    Benefits of Apicius-Shop :

    • Increase in average online shopping basket;
    • Speed up the payment process ;
    • Ultra-simple installation of the Fintecture plugin in the Magento CMS.

    Paying benefits :

    • Circumventing credit card payment limits;
    • Faster ordering without having to create a supplier RIB.

    When an Apicius-Shop customer uses the Fintecture immediate transfer, they are redirected to their banking application to validate the transaction. The operation is secure and does not involve any transfer of bank details. The Fintecture immediate transfer has no ceiling, is irrevocable , and payment authorization from the payer's bank is immediate: Apicius-Shop can therefore dispatch its customers' orders directly. 

    In addition, Apicius-Shop also wanted to improve the purchasing process for orders placed offline, mainly by telephone.

    The challenges of Apicius-Shop were to : 

    • Find a way to get paid as soon as the quotations or invoices are sent, to make the payment process more fluid without customers having to use the e-commerce site;
    • Offer a payment system that improves customer loyalty.

    So we offered the site our Payment Request solution.

    Payment by link

    Benefits of Apicius-Shop :

    • Streamline and simplify offline remote payment with an invoice or quote link sent by e-mail or SMS to buyers who have ordered by phone. 

    Paying benefits :

    • Possibility of completing an online order (in the event of missing products) directly by telephone;
    • Alternative to online payment in the event of a technical problem when paying by bank transfer or credit card;
    • Smooth, intuitive payment experience, even remotely.

    The e-commerce player has also taken advantage of this link-based payment solution to manage refund requests more simply.

    Reimbursement

    Benefits of Apicius-Shop :

    • Automating the reimbursement process;
    • You can choose between full or partial repayment;
    • Improved customer satisfaction.

    Paying benefits :

    • Refunds within 24 hours without IBAN entry, compared with traditional credit card or bank transfer refunds, which can take up to 3 weeks;
    • Total purchasing freedom and greater flexibility.

    Thanks to Fintecture, Apicius-Shop has met all customer expectations, whether they are non-recurring customers who use the e-commerce site directly to pay, or regular customers used to making purchases, who use the link transfer by calling the merchant directly.

    Result: Higher shopping carts and an optimal user experience online and offline

    The average shopping basket with Fintecture is 1,300 euros, compared with an average of 500 euros for online purchases using a bank card.

    Thanks to Fintecture payment solutions, our customers make their purchases much more easily and we can secure our sales, while simplifying our internal processes. The business impact is clearly visible.

    Richard Fonzes
    Richard Fonzes
    Manager

    125% increase in average e-commerce basket with Immediate Transfer

    "Thanks to Fintecture's payment solutions, our customers can make their purchases much more easily, and we can secure our sales while simplifying our internal processes. The business impact is clearly visible," confirms Richard Fonzes, before concluding: "The innovative nature of the solutions we've developed means that I can look forward to a very promising collaboration .

    In the future, new solutions could be deployed: payment in 3 times without expenses, payment in 30 days, deferred payment. Apicius-Shop/Fintecture, a collaboration in the making...

    They'll tell you better than we can

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