Created in 2015, Chronovet is a website specializing in pet food and veterinary products. The pure-player has become a key player in the market and has a large customer base who come to buy on the recommendation of their vet. To order online, customers must be advised by one of the website's veterinary partners.
Challenge: Simplify the customer buying journey to increase sales
Before calling on Fintecture, Chronovet only offered its customers the bank card as a payment solution. However, this solution had its limits when it came to the double authentication of the payers, which was not intuitive enough.
For Marion Hennuin, Web Project Manager at Chronovet, the observation is clear: “ We had to find a new payment method, more modern, more fluid, which would allow us to truly simplify the authentication process .” Indeed, some Chronovet customers were unable to finalize their orders for this reason.
But that's not all: “ Our biggest difficulty was dealing with the saturation of our customer service. Too many buyers were unable to authenticate themselves on their phone, thus being unable to finalize their orders ,” she notes. Some of them decided to postpone their purchases, cancel them, or even go to the competition.
It had become essential for the pure-player to streamline its customers' purchasing process in order to increase order volumes, while maintaining the highest possible level of security. The innovative Immediate Transfer Fintecture's innovative Immediate Transfer payment solution meets these challenges, thanks in particular to its ability to take into account the interactions between Chronovet's e-commerce site and its customers' banks, to avoid order abandonment due to the complexity of the 3D Secure system.
We had to find a new, more modern, more fluid means of payment that would allow us to truly simplify the authentication process.
Solution: Virement Immédiat as the innovative alternative to credit cards
Chronovet has integrated Immediate Transfer to its Prestashop CMS. Quick and easy to use, the payment solution was adopted in record time by the website's customers.
Chronovet benefits:
- Streamlining the purchasing process;
- Increase in average basket ;
- Sharp drop in customer service calls;
- Optimization of transaction costs compared with CB.
Paying benefits :
- Easier order to complete, without creating a supplier RIB;
- Circumventing CB payment limits ;
- Seamless and frictionless shopping experience .
Payers using the Fintecture immediate transfer are redirected to their banking application to validate the transaction. The operation is secure and involves no transfer of bank details. It's that simple!
The immediate transfer is also irrevocable , and payment authorization from the customer's bank is immediate, enabling orders to be dispatched very quickly.
From the first month of Immediate Transferthe payment volume was significant. For Marion, this is just the beginning: "We're in a business where customer loyalty is very high, as we're recommended by vets. Add to this Fintecture's very fluid and intuitive interface, and the security of the transactions... immediate payment will continue to win over our customers!
The Immediate transfer allowed us to relieve congestion on our hotline very quickly.
Result: Smoother orders and higher baskets!
“ The Immediate Transfer allowed us to relieve congestion on our hotline very quickly ,” notes Marion.
- 20% increase in the average shopping cart with the immediate transfer compared to the payment by CB
In the space of one month since the start of our collaboration, from May to June 2022, the average basket achieved with the Immediate Transfer has already risen significantly compared with other payment methods.
“ Now, when a customer calls us when they encounter a problem with a credit card payment, we offer them the Fintecture Immediate Transfer. They can therefore change payment solutions ultra quickly and the benefits are widely shared! ” concludes Marion.
