KparK, a long-standing player in the home renovation industry with annual revenue of €150 million and over 35,000 projects completed each year, took on a major challenge: modernizing its payment collection processes, which had historically relied on traditional methods. By integrating Fintecture’s instant transfer service, the company has transformed what was historically a cumbersome administrative process into a major competitive advantage, directly benefiting customer satisfaction.
The Challenge: Turning a lead into immediate action
At KparK, signing the contract is a key milestone. But customers are eager for just one thing: to see their renovation project get underway. In the past, the initial payment after signing created a disconnect between customers’ expectations and the reality of the construction site. Traditional payment methods hindered this momentum.
→ From the customer’s perspective: After signing the contract, customers had to make their payment through traditional methods, which caused a delay before their project could be definitively confirmed. This delay affected visibility into the next steps, particularly the start of production for their project.
→ At KparK: A process that was still largely manual. Internally, the management of payments received relied on a series of manual tasks carried out across regional centers. Although this system was well-managed, it limited the speed required to order the materials and schedule the installation.
What is the goal of the partnership? To ensure that payment is just a click away, allowing projects to move instantly from signed contract to construction start.
Our priority was to eliminate the wait after signing. With Fintecture, payment is processed instantly, allowing us to start the project even faster.
This provides our customers with greater comfort and peace of mind.
“Instant Transfer” integrated into the project lifecycle
To ensure seamless alignment between the operational responsiveness of field teams and the customer experience, Fintecture has been natively integrated into Salesforce. The customer journey is now structured around the project’s key milestones:
- Signature (Day 8): Automatic sending of a payment link for the deposit.
- Balance due upon completion: Pay the balance with a single click, directly to the installer.
More than just a technical solution: a success driven by people
To ensure that this new payment method becomes second nature, KparK and Fintecture have made personalized support a central part of the rollout.
The goal? To turn every employee into an ambassador for a modern and rewarding payment experience for the customer.
This widespread adoption was driven by a highly dynamic change management strategy:
→ Shared expertise: In addition to the technical training provided by the Fintecture teams, the KparK sales teams received support to fully understand the practical benefits of the solution and advise clients with complete clarity.
→ A dynamic internal communication strategy: To maintain momentum, KparK has implemented a structured communication plan. Regular internal campaigns, sharing success stories, and tracking progress toward goals have helped unite the teams around this new tool.
→ Personalized follow-up: Through targeted and tailored communications, sales representatives have the guidance they need to ensure smooth and efficient payment tracking.
The adoption of our solutions also depends on the involvement of client-side teams. KparK has fully grasped this, driving the initiative with conviction and creativity to make Fintecture a true driver of sales productivity.
— Sarah Poirot, Fintecture
Results: Projects that move forward faster, customers who are more at ease
Since its rollout in September 2025, the initiative has been a resounding success, raising over 3 million euros in just six months. This rapid adoption by the KparK teams proves that simplicity has become the driving force behind the success of construction projects. The impact is directly measurable on the ground: the average payment approval time has dropped to 1.29 days—a crucial improvement in responsiveness, since confirmation of the down payment allows the next phase of the project to begin immediately.
Beyond the hard numbers, direct integration with Salesforce transforms employees’ day-to-day work:
→ Complete transparency: real-time tracking of payments, eliminating the uncertainties associated with traditional payment methods.
→ Secure management: Reconciliation helps minimize the risk of data entry errors and eliminates unpaid invoices, ensuring complete peace of mind from contract signing through installation.
→ More time: Administrative teams, freed from repetitive manual tasks, can now focus on higher-value-added work.
This transformation gives us even greater control over the installation schedule. In an industry where the time between signing the contract, taking measurements, and installation is critical, every day saved on administrative tasks is a day we can dedicate to helping the client bring their project to life. By streamlining its processes, KparK ensures a smoother workflow across its projects and guarantees an experience where the technical aspects take a back seat, allowing clients to fully enjoy their renovated home.
By choosing Fintecture, we’ve secured our payment processing while offering our customers a seamless and instant payment experience. Automation within Salesforce allows us to focus on what matters most: supporting our customers.
Beyond operational performance, this decision is also part of a broader strategy: to rely on a French payment infrastructure that is licensed and regulated, and aligned with the sector’s current strategic priorities.
Want to secure and simplify your payments like Aramisauto?
Our teams will help you modernize your payment processes and boost your sales performance. Contact us now to speak with a Fintecture expert.
