CUSTOMER CASE
Thanks to Immediate Transfer, the average Outils des Pros shopping basket jumps 115%.
ACTIVITY
B2B
BTC
E-commerce
USE FINTECTURE
Result
- 50% reduction in CB bank charges for business customers thanks to Immediate Transfer
- Faster order processing.
Outils des Pros is a pure player specializing in the online sale of tools for professionals and private individuals. Founded in 2012 and currently operating on the French market with a team of 13 people, the e-commerce site already boasts a catalog totaling 14,000 product references, making it a major player in the sector.
Challenges: circumventing CB payment limits and reducing bank fees
Outils des Pros only used traditional payment methods (bank transfer and credit card) before offering the Fintecture solution to its customers.
The pure player was looking for a modern means of payment, capable of meeting two major challenges.
First of all, Outils des Pros wanted to allow all its customers to bypass their credit card payment limits. Orders for tooling materials often exceed 1000 euros. However, customers who paid with a credit card were blocked and had to call their bank in order to increase their payment capacity, a long and restrictive operation. Some were even forced to place their order in several installments to avoid being blocked by their limit. For these reasons, many orders were not finalized and the after-sales service teams at Outils des Pros had to spend a lot of time accompanying customers who had payment difficulties.
In addition, Outils des Pros wanted to offer its professional customers a payment solution that would enable them to reduce their bank charges considerably. Professionals are indeed impacted by the interchange fees linked to the CB pro, unlike private individuals who are not.
"We were looking for a digital payment solution that would increase our sales while being easy for our teams to implement, simple for our customers to use, and able to secure transactions."
Sarah Le Moine, Director of Operations @Outils des Pros
The Immediate Transfer Fintecture meets these needs and more.
Solution: Immediate Transfer frees up sales and offers an ultra-smooth purchasing experience
Outils des Pros has been using Fintecture Immediate Transfer since April 2022. The pure player and its professional and individual customers benefit from the many opportunities offered by this digital payment solution.
Benefits of Immediate Transfer for Outils des Pros customers :
- Circumventing payment limits by credit card ;
- Faster ordering without creating a supplier RIB;
- Significant reduction in banking fees of CB for professional customers ;
- Streamlining the payment process.
Benefits of Immediate Transfer for Tools of the Trade :
- Increase of the average basket ;
- Acceleration of the payment process ;
- Faster order processing ;
- Ultra simple installation of the Fintecture plugin in the Prestashop CMS.
By using the Immediate Transfer Fintecture website customers are redirected to their banking application, where all they have to do is validate their transaction quickly and securely! The Immediate Transfer is also irrevocable and l'immediate payment authorization from the payer's bankOutils des Pros can send orders in record time.
Outils des Pros has integrated the Immediate Transfer Fintecture on Prestashop.
"The integration was very easy and quick, all the information was specified to activate the Fintecture solution and the console interface is extremely easy to use."
Sarah Le Moine, Director of Operations @Outils des Pros
Result: average baskets that soar and loyal customers
733 €
average basket value with Immediate Transfer
- 115% increase in average basket with Immediate Transfer (compared with CB/bank transfer).
- 733 euros: average shopping basket with the Immediate Transfer (compared with 340 euros on average with CB and bank transfer);
- 2 days saved in order processing for faster delivery to customers.
- 50% reduction in CB bank charges for business customers thanks to Virement Immédiat (charges with CB pro are around 1%).
If Outils des Pros retail customers were not all familiar with the Immediate Transferon the other hand, the professionals were familiar with the solution. But they all had one thing in common: as soon as they started using Virement Immédiat, they instantly understood its benefits and adopted it without delay! They also appreciate the inherent security of this method of payment, which involves no transfer of bank coordon of bank details.
"Building on the success of Immediate Transfer, we want to continue diversifying our payment solutions and are considering offering our business customers Fintecture 30-day payment."
Sarah Le Moine, Director of Operations @Outils des Pros
USE CASE
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