Clôture & Jardin: a payment solution for customer satisfaction
The e-commerce site Fence and Garden supports private individuals, professionals and local authorities in the success of their work. For almost twenty years, these experts have been providing all the materials needed to surround and access residential, agricultural or industrial land.
Challenge: To improve the customer experience
Clôture et Jardin is facing a real challenge: convincing visitors to buy expensive and thought-provoking products online. In order to do this, the site has to offer the best references, sound advice and an impeccable customer experience. However, since its creation, the company had been experiencing difficulties with the payment process.
A closing project represents several thousand euros, a sum higher than the limits authorised by bank cards. When it comes time to pay, the transactions are rejected without explanation. When the incident occurs on a Sunday, a day often preferred by individuals to place their orders, Clôture et Jardin cannot react immediately. It was not until Monday morning that the customer service department contacted the prospective customers and offered them an alternative method of payment.
Vincent Keller, president of Clôture et Jardin, discovered Fintecture during a personal purchase. Satisfied with his experience, he wanted to offer his customers the immediate transfer. In addition to solving the problem of abandoned baskets, the solution now allows teams to save time.
"Fintecture meets our expectations perfectly. Customers have a simple and secure way to pay for their orders, regardless of the amount. The automation of the processes has also allowed us to free up our accounting team from time-consuming, low-value-added tasks."
Vincent Keller, manager @Clôture et Jardin
Solution: Payments that work around the clock
Today, Fence and Garden:
- offers the Fintecture immediate transfer as an alternative to bank transfers or credit cards;
- has paired the Fintecture back office with its accounting system for automated payment tracking.
When a customer pays with Fintecture instant transfer, they are redirected to their banking application to complete the transaction. The transaction is secure and does not require the exchange of bank details. The limits are the same as for bank transfers and allow purchases of several thousand euros. As the system directly connects the sender's bank to the receiver's bank, the risk of payment failure for technical reasons is virtually nil.
The immediate transfer is irrevocable and the funds are transferred without delay. When the order appears as paid in the Fintecture back office, its status is automatically changed in the accounting software used by Clôture et Jardin. The accounting department no longer has to search for invoice references to check and modify the progress of payments manually.
Result: Satisfied customers and efficient teams
Clôture et Jardin customers can now pay with Fintecture every day, even at weekends and at any time. Since the introduction of the immediate transfer, the number of abandoned shopping baskets has decreased.
Operators have fewer buyers to chase to close sales and can focus on other activities. The accounting department is relieved of the task of checking payments. They can concentrate on higher value-added tasks.
of payment volumes in two months
Clôture et Jardin would like to expand the use of Fintecture to improve the experience of its customers and free its employees from repetitive tasks. Vincent Keller plans to offer the payment request by QR code or link for order completions and using Fintecture for direct transfers. Finally, the payment solution could be used to reward customers who participate in the referral program.