Fintecture, the instant transfer payment solution



Immediate transfer boosts sales thanks to an ultra-fluid checkout



Veterinary products




Created in 2015 Chronovet is a website specialized in pet food and veterinary products. The pure player has become a must on the market and has a large customer base that comes to buy on the recommendation of their veterinarian. To order online, customers must be advised by a veterinarian partner of the website.

Challenge: Simplify the customer buying journey to increase sales

Before calling on Fintecture, Chronovet only offered its customers the bank card as a payment solution. However, this solution had its limits when it came to the double authentication of the payers, which was not intuitive enough. 

For Marion Hennuin, Web Project Manager at Chronovet, the conclusion is clear: "We had to find a new, more modern, more fluid payment method that would allow us to truly simplify the authentication process." Indeed, some Chronovet customers were unable to finalize their orders for this reason.

But that's not all: "Our biggest challenge was to cope with the saturation of our customer service. Too many buyers were unable to authenticate themselves on their phone, thus not being able to finalize their orders" she notes. Some of them decided to postpone their purchases, to cancel them, or to go to the competition.

It had become essential for the pure player to streamline the purchasing process of its customers to increase the volume of orders, while maintaining a maximum level of security. The innovative payment solution of immediate transfer Fintecture's innovative payment solution meets these challenges, thanks in particular to its ability to take into account the interactions between Chronovet's e-commerce site and its customers' banks in order to avoid order abandonment due to the complexity of the 3D Secure system.

"We needed to find a new, more modern, more fluid payment method that would allow us to truly simplify the authentication process."

Marion Hennuin, Web Project Manager @Chronovet

Solution: Immediate transfer as the innovative alternative to the bank card

Chronovet has integrated the Fintecture instant transfer to its Prestashop CMS. Simple and fast to use, the payment solution was adopted in record time by the website's customers. 

Chronovet benefits:

  • Streamlining the buying journey;
  • Increase in the average basket;
  • Strong decrease in calls to the after-sales service;
  • Optimization of transaction costs compared to CB.

Paying benefits :

  • Easier to order , without creating a supplier RIB;
  • Circumventing CB payment limits;
  • Smooth and frictionless shopping experience.

Payers who use Fintecture's instant transfer are redirected to their banking application to validate the transaction. The transaction is secure and does not involve any transfer of bank details. It's that simple!
The immediate transfer is also irrevocable and the payment authorization from the customer's bank is immediate, allowing orders to be shipped very quickly. 

From the first month of using the immediate transfer, the volume of payments was significant. For Marion, this is just the beginning: "We are in a business where the level of customer loyalty is very high because we are recommended by veterinarians. Add to this the very fluid and intuitive interface of Fintecture as well as the security of the transactions... the immediate transfer will continue to seduce our customers!".

"The immediate transfer relieved our hotline very quickly."

Marion Hennuin, Web Project Manager @Chronovet

Result: Smoother orders and higher baskets!

"The immediate transfer allowed us to unclog our hotline very quickly," says Marion. In addition, the transaction fees for customers are much more interesting compared to those of a credit card payment. 

  • 20% increase in the average shopping cart with the immediate transfer compared to the payment by CB

In one month since the beginning of our collaboration, from May to June 2022, the average basket realized with the immediate transfer has already increased significantly compared to other payment methods.


increase in the average basket with the immediate transfer

"Now, when a customer calls us when they have a problem with a credit card payment, we offer them the Fintecture immediate transfer. This way, he changes his payment solution very quickly and the benefits are widely shared!"concludes Marion.


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