Before calling on Fintecture, Chronovet only offered its customers the bank card as a payment solution. However, this solution had its limits when it came to the double authentication of the payers, which was not intuitive enough. 

For Marion Hennuin, Web Project Manager at Chronovet, the conclusion is clear: "We had to find a new, more modern, more fluid payment method that would allow us to truly simplify the authentication process." Indeed, some Chronovet customers were unable to finalize their orders for this reason.

But that's not all: "Our biggest challenge was to cope with the saturation of our customer service. Too many buyers were unable to authenticate themselves on their phone, thus not being able to finalize their orders" she notes. Some of them decided to postpone their purchases, to cancel them, or to go to the competition.

It had become essential for the pure player to streamline the purchasing process of its customers to increase the volume of orders, while maintaining a maximum level of security. The innovative payment solution of immediate transfer Fintecture's innovative payment solution meets these challenges, thanks in particular to its ability to take into account the interactions between Chronovet's e-commerce site and its customers' banks in order to avoid order abandonment due to the complexity of the 3D Secure system.