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    Immediate Transfer boosts Racetools' average shopping basket by 273%!

    Interview with Julien Boue
    CEO of Racetools

    Racetools is an e-commerce pure-player specializing in power tools (drills, accessories, screwdrivers, tools, textiles...) for small craftsmen, founded in 2011. Since then, the pure-player has grown considerably, and its ambition is now to become the connected warehouse for craftsmen, carpenters, plumbers, tilers, electricians... who come to us to find the tools they use every day, at the best prices. 

    Challenge: To offer a payment solution adapted to the needs of professionals

    Before using the Fintecture payment solution, Racetools offered its customers payment by credit card, by instalments and by traditional bank transfer.

    Racetools was faced with two major problems: delays in shipping orders and difficulties with bank reconciliation.

    For Julien Boue, CEO of Racetools: "First and foremost,it was essential to streamline and simplify the authentication process, which was slowing down credit card orders." The 3D Secure security system was in fact the source of human error during manual handling and abandoned transactions during CB payment.

    In addition, the pure player wanted a solution that would facilitate reconciliation: with traditional bank transfers or credit cards, it could take several days to reconcile an order with a payment! Racetools' customers had to integrate a supplier RIB into their banking application before paying, and Racetools' accounting department then had to associate each RIB with an order. Julien explains: "We only release warehouse orders once the reconciliation has been carried out. If the reconciliation is delayed, it can happen that in the meantime we no longer have the goods in stock for delivery." The impact of this type of situation on customer satisfaction is considerable.

    It had become essential for Racetools to find a modern payment solution that met these two key challenges: the Immediate Transfer.

    Since we've been using Fintecture Immediate Transfer, we've saved a considerable amount of time processing orders and automating our order management processes.

    Julien Boue
    Julien Boue
    CEO of Racetools

    Solution: Immediate Transfer speeds up and simplifies order management

    Racetools has integrated Fintecture into its Prestashop CMS in March 2022 to offer a fast, fluid and secure checkout that meets the requirements of its professional customers.

    The advantages of Immediate Transfer for Racetools :

    • Increase of the average basket
    • Non-recallable payment
    • Acceleration of the payment and delivery process
    • Facilitates team work without bank reconciliation
    • Improved cash flow thanks to faster availability of funds
    • Streamlining of internal processes.

    The advantages of Immediate Transfer for craft customers :

    • Circumventing credit card payment limits;
    • Faster, simpler ordering without having to create a supplier RIB;

    Ultra-intuitive user experience.

    When a Racetools customer uses the FintectureImmediate Transfer, they are redirected to their banking application to validate the transaction. The operation is secure, with no transfer of bank details. The immediate transfer has no upper limit, andpayment authorization from the payer's bank is immediate: this enables Racetools to send orders instantly, without ever having to block orders again. 

    Without Fintecture, we certainly wouldn't have had access to certain orders over such high amounts," notes Julien, before concluding: "The security of the payment system is also a key element of our customers' trust.

    Julien Boue
    Julien Boue
    CEO of Racetools

    Result: A tailored payment experience for exploding orders

    "Since we started using Fintecture's Immediate Transfer service, we've saved a considerable amount of time in order processing and have automated our order management processes," sums up Julien. 

    The Immediate Transfer has also enabled the website to reach unprecedented order amounts: 5,000 to 10,000 euros, compared with 2,000 to 3,000 euros with traditional payment methods. "We even processed an order for 23,000 euros thanks to Immediate Transfer!

    273% increase in average shopping basket compared to payment by credit card or conventional bank transfer.

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    Optimize your company's payment efficiency

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