Fintecture, the bank transfer payment solution

ico-menu@1x

CUSTOMER CASE

How does the immediate transfer increase the B2B sales of Apicius-Shop?

ACTIVITY

B2B

BTP

E-commerce

USE FINTECTURE

Result

Created in 2017, Apicius-Shop is the first online sales site aimed at professionals in the Cafés Hôtels Restaurants (CHR) sector. The company offers a wide range of equipment made up of over 20,000 product references in different categories: furniture, clothing, packaging, hospitality, hygiene, large equipment and Tableware.

Challenge: Increase order value with a frictionless online and offline shopping journey

If Apicius-Shop used a Link Payment solution prior to our collaboration, the e-commerce site did not have a global payment solution to improve the checkout experience for customers.

"B2B customers are very volatile, and will not try to complete their purchases if the amount of payment solutions is limited, if the payment process takes too long, or if a technical problem occurs. Some buyers may therefore postpone their orders, or turn to other sites to make their purchases.

Richard Fonzes, manager @Apicius-Shop

Richard Fonzes, President of Apicius-Shop, called on Fintecture to overcome two constraints faced by the customers of his e-commerce site for online purchases:

  • Bank card limits for online purchases ;
  • The time taken toadd the RIB of a trusted beneficiary during standard bank transfers.

"B2B customers are highly volatile, and will not try to finalize their purchases at all costs if the amount of payment solutions is limited, if the payment process takes too long, or if a technical problem occurs. Some buyers may therefore postpone their orders, or turn to other sites to make their purchases," notes Richard Fonzes. The fluidity of Immediate Transfer was essential to limit the loss of these baskets...

Solution: Bypass payment limits and simplify the online checkout process

At the beginning of our collaboration, in March 2022, Apicius-Shop first offered the Fintecture Fintecture Immediate Transfer solution to its customers on the e-commerce site checkout.

Immediate transfer

Benefits of Apicius-Shop :

  • Increase in the average online basket;
  • Acceleration of the payment process ;
  • Ultra simple installation of the Fintecture plugin in the Magento CMS.

Paying benefits :

  • Circumventing credit card payment limits;
  • Faster ordering without creating a supplier RIB.

When a customer of Apicius-Shop uses the Fintecture immediate transfer, he is redirected to his banking application to validate the transaction. The operation is secured and does not imply any transfer of bank details. The immediate transfer is without ceiling, irrevocable and the authorization of payment of the bank of the payer is immediate: Apicius-Shop can thus send the orders of its customers directly. 

In addition, Apicius-Shop also wanted to improve the purchasing process for orders placed offline, mainly by telephone.

The challenges of Apicius-Shop were to : 

  • Find a way to get paid as soon as the quotations or invoices are sent, to make the payment process more fluid without customers having to use the e-commerce site;
  • Offer a payment system that improves customer loyalty.

So we offered the site our Payment Request solution.

Payment by link

Benefits of Apicius-Shop :

  • Streamlining and simplification of offline remote payment thanks to an invoice or quotation link sent by email or SMS to buyers who ordered by phone. 

Paying benefits :

  • Possibility to complete an online order (in case of missing products) directly by phone;
  • Alternative to online payment in case of technical problems when paying by bank transfer or credit card;
  • Smooth and intuitive payment experience even at a distance.

The e-commerce player has also taken advantage of this link-based payment solution to manage refund requests more easily.

Reimbursement

Benefits of Apicius-Shop :

  • Automation of the reimbursement process;
  • Possibility to choose between total or partial reimbursement;
  • Improved customer satisfaction.

Paying benefits :

  • Refunds within 24 hours without entering an IBAN, compared to traditional credit card or bank transfer refunds that take up to 3 weeks;
  • Total freedom of purchase and greater flexibility.

Thanks to Fintecture, Apicius-Shop has met all customer expectations, whether they are non-recurring customers who use the e-commerce site directly to pay, or regular customers used to making purchases, who use the link transfer by calling the merchant directly.

Let's recap!

Immediate transfer

Benefits of Apicius-Shop

  • Increase in the average online basket

  • Acceleration of the payment process

  • Easy integration

Paying benefits

  • Circumventing credit card payment limits

  • Faster ordering

Payment by link

Benefits of Apicius-Shop

  • Streamlining and simplifying offline payment

Paying benefits

  • Possibility to complete an order online

  • Alternative to online payment in the event of technical problems

  • Intuitive payment experience

     

Reimbursement

Benefits of Apicius-Shop

  • Automation of the reimbursement process

  • Choice of refund amount

  • Optimal customer satisfaction

Paying benefits

  • Ultra fast refunds

  • Freedom to buy

  • Total flexibility

     

Result: Higher shopping carts and an optimal user experience online and offline

The average shopping basket with Fintecture is 1,300 euros, compared with an average of 500 euros for online purchases using a bank card.

"Thanks to Fintecture's payment solutions our customers make purchases much more easily and we can secure our sales, while simplifying our internal processes. The business impact is clearly visible."

Richard Fonzes, manager @Apicius-Shop

125%

rate of increase in average e-commerce basket with Immediate Transfer

"Thanks to Fintecture's payment solutions, our customers can make purchases much more easily and we can secure our sales, while simplifying our internal processes. The business impact is clearly visible."Richard Fonzes confirms, before concluding: "This beginning of collaboration gives me great prospects thanks to the innovative character of the solutions developed.

In the future, new solutions could be deployed: payment in 3 times without expenses, payment in 30 days, deferred payment. Apicius-Shop/Fintecture, a collaboration in the making...

USE CASE

Find out how our customers use
our e-commerce solution

"Instagrume reduces delivery times and facilitates rent collection with the help of the payment request".

"Testing the Fintecture payment was very simple and effective. I was convinced to offer it to my customers"

"GreenMotorShop uses the Fintecture payment application for its in-store and remote sales".

Already more than 7000 merchants trust us

3200,00 €

READY TO CHANGE THE SYSTEM?

1799,99 €

The future of payment is here:
join the movement!
 

249,99 €