Acadia: transparent payments for greater competitiveness
Computer wholesaler for 25 years, Acadia Informatique is a key player in PC integration and the gaming world. The 60 employees of this family company supply resellers, companies, professionals, associations and administrations with more than 5,000 references from the biggest names in the sector.
Challenge: Track payments to be more responsive
When Acadia Informatique reviewed its digital environment (e-commerce site and ERP), Julien Chan, the marketing and operations manager, wanted more transparency in the payment process in order to build customer loyalty.
The company was not aware of abandoned baskets due to rejected payments. They were looking for a tool that could track failed transactions in order to quantify and remedy them.
The new solution had to reduce the payment processing time in order to ship orders as soon as possible. Indeed, for security reasons, Acadia Informatique prepares the orders of new customers only when the payment is validated and the funds are available. For regular buyers, the products are sent as soon as the basket is validated, if their outstanding balance is not exceeded. If the amount of pending invoices is too high, they must pay part of it before any additional delivery.
"We are in a very competitive business. We must always innovate to meet the needs of the customer. With Fintecture, we can respond immediately to everyone's needs.
Julien Chan, Marketing and Operations Director @Acadia
Solution: Immediate and irrevocable payments
Today, Acadia Informatique uses :
- immediate transfer for orders placed on the online shop;
- the payment request for orders placed by telephone or email.
The immediate immediate and the payment request initiate an irrevocable and immediate payment. As soon as the buyer has validated the transaction from his secure banking space, it appears in the Fintecture interface. Acadia Informatique knows that the funds will be available within 24 hours. The teams can therefore prepare the order and ship it the same day.
Result: More success for customers and autonomy for employees
The request for payment and the immediate transfer limit the risks of rejected payments due to exceeded limits or technical errors. Customers can pay their invoices in a few clicks and no longer have their payments rejected, regardless of the amount of their shopping cart. Convinced by the solution, some have even adopted it for their own business.
increase in average basket
Thanks to Fintecture, Acadia Informatique's sales representatives are autonomous in managing payments. They generate the payment link from the Fintecture interface and send it to their prospects. They no longer need to ask the accounting department to initiate and follow up on bank transfers and payment orders.